"The problem of noise-induced hearing loss has been around for decades," said Julee Sylvester, spokesperson for the Sight & Hearing Association, "affecting factory workers, farmers and those in the military. But today, because of technology, everyone is affected. In fact, it's not uncommon for audiologists to see 20-year-olds with the hearing of 60-year-olds."

The reason for hearing loss at an earlier age is simple: Noise is everywhere. It occurs at home: with the television, kitchen appliances, the vacuum and air conditioner. In the yard: with leaf blowers and lawn mowers. And at the office: the copy machine whines and the telephone rings. And, because hearing loss is completely painless, most people don't realize they're damaging their hearing until it's too late.

Did you know it takes only 7.5 minutes at a rock concert to risk some type of hearing damage? The good news is noise-induced hearing loss is completely preventable. There are three simple steps you can take to reduce your risk: 1) Avoid loud noise -- avoid or walk away from situations where loud noise is present; 2) Turn down the volume; 3) Wear hearing protection - foam ear plugs are a cheap and simple way to protect yourself when mowing the lawn, using power tools and attending concerts.

International Noise Awareness Day is April 28, 2004. The goal of the day is to educate the public about the dangers of noise to hearing and health and to encourage people to think about the importance of their hearing. In Minnesota, the Sight & Hearing Association -- in partnership with audiologists throughout the state -- will encourage the public to have their hearing screened for free at one of 28 locations. If you live in Minnesota, please check out the link below for a screening site near you.